Intelligent Book Company

Through much of Genesis Strategies history, its partners have been involved in technology startup ventures.  In early 1998, the partners conducted a strategy session to discuss ways to leverage this experience to increase the company's clientele.  An outgrowth of these sessions was a principle called "transference".  The principle relates to the market potential of technology products, and states that "for a technology product to be successful, it must improve people's ability to move information over time and/or distance.  Applying this principle to past and present technology products, the concept of an "electronic book" was derived.  Research indicated that there were few major patents issued in the area and that there was serious potential for such a product.  Armed with this vision, Genesis Strategies completed a business plan for The Intelligent Book Company and began to seek funding.  The company was weeks from a first round when two companies, NuvoMedia and Softbook Press announced products, leading Genesis Strategies to abandon their efforts.  As with many new ventures, a great idea must be accompanied by proper timing. 

Use the following links if you would like to read the Intelligent Book Company business plan or view a company presentation:

Business Plan Text
Business Plan Financials
Business Plan Presentation

Note:  Links to Microsoft Word, Excel & PowerPoint documents