Technology Assessment & Development

Contrary to popular belief, most companies are not in the high-tech business.   This is not, however an excuse to ignore technology, as it often has an unexpected effect on companies, usually in one of two ways.  The first is pure product competition, resulting from either direct product improvements or from production automation.  The other is operational efficiency driven by new technology.  In a competitive global economy, it is becoming increasingly important that companies take advantage of new technology - before their competitors do.

Why follow new technology?

It affects product features, directly and indirectly

It affects product cost, usually though production automation

It affects operational efficiency

It affects companies abilities to reach and know their customers

What can Genesis Strategies do to help my business?

Competitive product analysis

Product life cycle analysis

Product and technology development cycle planning

Product development strategy development

Why hire Genesis Strategies?

For over 20 years, our partners and consultants have worked with technology products, marketing them, using them and overseeing their implementation.  They have helped to bring numerous technology products to market, including the new iPen™ and DigitalWriter™ products at A.T. Cross Company, and the Genesis® video game system for Sega of America.  They have also done technology assessments for a variety of companies, helping them to develop long-term strategies to take advantage of technology to generate sustainable competitive advantages in both their product lines and operations.

Who have we worked with to assess the impact of technology on their business?

Pilot Pen - a leading writing instrument manufacturer

Franklin Covey - a leader in personal productivity products and seminars

A.T. Cross Company - a leading writing instrument manufacturer