New Product Development

Many companies lose ground to competition with newer, fresher or more innovative products.   To prevent this, it is critical that companies maintain a watch over many aspects of their industry, including the customer, the competition and more.  In many cases, pressures on a product's success come from unexpected sources, often indirect competition.   Who would have thought that the computer business would affect a 151 year old pen company, but it did.  With help from Genesis Strategies, A.T. Cross Company re-examined their pens to think of them as information tools, rather than simply as jewelry.  This re-examination resulted in the launch of a promising new venture, the Cross Pen Computing Group.

Where do new product strategies come from?

Feedback from consumers

Feedback from the industry

The competition

Internal staff

Entrepreneurs and inventors

New and emerging technologies

What turns an idea into a business?

Vision

Perspective

Guts

Money

How can Genesis Strategies help?

Our partners spent their careers bringing new products to market.  Working as consultants or senior marketing and sales executives, our partners have brought products to market that have generated over $500 million in sales in the last 20 years.   The products have, in most cases, launched entire new companies or business units, and in some cases, entire new product categories.  In many cases, these products have been consumer technology products, with short life cycles, requiring nimble and effective product strategies.  We will work with you to study the dynamics affecting your company and your markets to develop new product strategies that will enhance your business.

Who have we worked with to launch new products?

Pilot Pen - Pentopia Stylus Products

Exos - The original Force Feedback Joystick, ultimately sold to Microsoft

Cross Pen Computing Group - Digital Writer Stylus Product, iPen PC Pen & Tablet, CrossPad Personal Digital Notepad

Sega of America - Genesis video game system

Naki Electronics - A new video game accessory product line

Triax Technologies - A high-performance video game controller product line