Marketing Programs

Many new products and companies have never realized their true potential, not because they were not good products, but because they weren't promoted properly.  This may have been the result of insufficient budgets or numerous other factors, most of them preventable.  To ensure that your new product doesn't fall prey to these factors, it is important you invest time in the most critical element of your business plan - the marketing plan, and all of its programs.  It is also critical that the elements of that plan be properly executed.

What goes into a marketing program?

Solid analysis of the target customer, who they are and how they live

Product positioning, within the market and versus the competition

Advertising strategy

Promotional strategy

Public relations strategy

What makes a marketing program successful?

It is targeted at the right consumer

It speaks in their language

It communicates distinctions versus the competition

It incents the customer to buy

Why hire Genesis Strategies?

Our partners and consultants are selected based upon their proven ability to market products successfully.  They have spent an average of 20 years in sales and marketing management working in a variety of product categories, ranging from PCs to video games to quality pens to consumer products.  They have worked with small companies and large with budgets ranging from $100,000 to more than $10,000,000.  They know how to develop competitive positioning and to get the most from every dollar.

Where has Genesis Strategies developed and/or implemented marketing programs?

LadysGolf.com - one of the first "clicks & mortar" retailers serving women golfers

Cross Pen Computing Group - producers of the Digital Writer Stylus Product, iPen PC Pen & Tablet, CrossPad Personal Digital Notepad

Naki Electronics - A leading new video game accessory product line

Triax Technologies - A high-performance video game controller manufacturer and marketer