Business Planning

New business ventures require a solid business plan for many reasons.  In most cases investors and creditors require a solid and reasonable business plan before they'll agree to provide funding.  More important than funding, however, the process of building a solid business plan ensures that many factors that can determine a business's success or failure are examined.

Why write a Business Plan?

Funding sources typically require one

It forces you to take a closer look at factors that will determine the viability of the business:

Your Competition
Your Customer
Core Competencies

A well-written business plan provides a road map against which to run and measure a business's success

What are some of the key elements of a Business Plan?

Analysis of the Target Customer

Industry & Market Segment Profile

SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

Competitive Analysis & Strategy

Marketing Plan

Financial Detail

Why hire Genesis Strategies?

Our partners have written dozens of plans for new business ventures - it is what we do.  We have the experience and the tools to quickly and efficiently evaluate the strength of your new venture and build a compelling plan that reflects it.  In the intense period that often accompanies the development of a new product or business, few people have the time to do a comprehensive plan.  In many cases, things are overlooked until they impact the bottom line somewhere down the road, often when it is too late.  Many a business school professor has been know to state "Do what you do best yourself, hire experts for the rest!".  They are right, when you start a business, the product or service usually surrounds your vision - don't distract yourself with things that can be done more quickly and thoroughly by others.

Who have we written Business Plans for?

CampusFundraiser.com - a fundraising management company

A.T. Cross Company - Cross Pen Computing Group, a manufacturer and marketer of electronic writing tools

The Intelligent Book Company - a manufacturer and marketer of electronic books

Naki Electronics - a $14 million video game accessories company

Triax Technologies - a $5 million video game controller company

 
 

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