Mission

To provide small to medium sized companies with the resources and perspective necessary to ensure the success of new products and business units.

Company Profile

Genesis Strategies was founded in 1994 in response to a growing need for experienced resources and perspective in an increasingly competitive and entrepreneurial world.  Many of today's most exciting success stories do not come from the large corporations, but from small, entrepreneurial ventures.  In many cases, new products and companies "rise from the ashes", launched by people breaking out on their own, unable to realize their visions in the corporate world. 

What makes these ventures successful, however, is what puts them at the greatest risk.  The drive and determination that people employ to get a new venture off the ground in many cases limits their perspective.  Many entrepreneurs, and even intrapreneurs, don't have the time or the resources to do the research and planning necessary to maintain a current view of the world in which they operate.  Being unaware of changes in the market, the real needs and wants of the customer and the competitive environment is what causes many new ventures to fail. 

This is where Genesis Strategies comes in.  We've spent our careers launching new products and/or new companies, ventures that have to date accounted for over $200 million dollars in sales.  We've worked with and for many notable companies including:

Nikon - Electronic Imaging
Cross Pen Computing Group
Triax Technologies - Turbo Touch 360

We have helped these companies with product strategy, business planning, product management, general marketing and a variety of other services.  For more information, you may want to visit our clients or biographies pages, or contact us using the information listed below.