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Genesis Strategies
was founded in 1994 in response to a growing need for experienced
resources and perspective in an increasingly competitive and
entrepreneurial world. Many of today's most exciting success
stories do not come from the large corporations, but from small,
entrepreneurial ventures. In many cases, new products
and companies "rise from the ashes", launched by people breaking
out on their own, unable to realize their visions in the corporate
world.
What makes these
ventures successful, however, is what puts them at the greatest
risk. The drive and determination that people employ to
get a new venture off the ground in many cases limits their
perspective. Many entrepreneurs, and even intrapreneurs,
don't have the time or the resources to do the research and
planning necessary to maintain a current view of the world in
which they operate. Being unaware of changes in the market,
the real needs and wants of the customer and the competitive
environment is what causes many new ventures to fail.
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if you would like to know more about our leadership team...
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